Tag Archives | authentic marketing
reactions-v-response

Decisions Decisions: Confusing Heart & Emotion, Reaction & Response

My entire business (and life) is based on the concept of ‘following your heart‘. It shows up in the way I work, with whom I work (heart & soul led businesses) and it underpins everything I advise my cliients to do and be. When I talk about Authenticity in marketing or business development terms, I’m [...]

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AttractPatients-podcast-315

The Awesome Power of Authentic Communication in Heart-Led Business

So I was in Facebook when an Ad I’d seen before, but not clicked on, showed up again. No idea why, but this time I clicked and what I found at the end of it was so utterly fantastic that I immediately created an AudioBoo: In Awe of Jenny Shih. As I say in the boo, [...]

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Milli Vanilli

Authentic Communication? What does that mean?

My friends and close colleagues use the word ‘authentic’ a lot. I talk about ‘Authentic Marketing‘. We talk about being authentic or behaving and communicating authentically. If we were rappers, we’d opine about ‘keeping it real’. We could use the word ‘congruent’ I guess, though (for me anyway), it doesn’t have quite the same ring. [...]

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Authentic Brand Me (That’s YOU!)

Are you living your authentic life or are you still wondering ‘what if’?

Do you ever feel like you are living someone else’s life? Do you ever look back and wonder “What if I’d chosen a different path?” Perhaps you’re deemed to be ‘successful’ and yet privately, you’re unhappy and unfulfilled? Yes? Well, listen up because this one’s for you…

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Authentic Marketing Party podcast

Authentic & Natural Tribe & Business Building – update 1

Monday saw the launch the Authentic Marketing Party, a new podcast I’m producing together with the incredibly talented Online Marketing & Business Success Coach Victoria Player. I’ve not known Victoria for very long – and I’ve never actually met her ‘in the flesh’ – but working with her (virtually, of course) has been AMAZING. She is brilliant fun, unbelievably dynamic and really, really knows her onions.

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