By John Metzler (c) 2006 Most webmasters have visited Google’s Webmaster Help Center. Many of the suggestions are obvious: Don’t use frames; Don’t employ cloaking techniques or scripts designed to trick search engines; Create a search engine-friendly site map; Get incoming links from other quality web sites. But us webmasters can be a cocky bunch and will let our own pre-conceived notions get the better of us sometimes.